Stranger Things are happening here at Timex. In collaboration with the hair-raising sci-fi-horror-drama, Timex is entering the rift to the Upside Down with the Timex x Stranger Things collection: the culmination of two cultural phenoms that routinely bring wistful, period-specific elements out of the darkness and into the light. This nostalgic collaboration celebrates our iconic 40mm Timex Atlantis in its original format, featuring spine-chilling graphics and an eerie INDIGLO® backlight. Set the alarm, which plays the iconic Stranger Things melody for 20 seconds—but beware when the clock strikes 3:00. For a full 10 seconds, the watch’s display reveals the sinister, alternate reality of the Upside Down.